Fractional SEO & AI Search Lead · Founder-Led B2B SaaS
Turn Google and AI search into signups without running SEO yourself.
I work directly with founder-led B2B SaaS companies to turn organic search into a customer-acquisition channel that no longer depends on the founder to keep it moving.
You provide the product context. I own organic growth.
$3,500/monthInitial 90 daysMaximum 3 active clients
553%
growth in monthly organic signups
291%
growth in monthly organic clicks
1,000+
organic product signups every month
These weren’t traffic projects. They were customer-acquisition programs.
A fractional SEO consultant is a senior SEO lead who works with your company part time, usually on a monthly retainer, instead of as a full-time hire. They set the strategy, direct the writers, developers or agency doing the work, and answer for the results.
Some consultants advise. They hand you an audit and a list of recommendations.
I own the outcome. The roadmap, the people shipping the work and the numbers. That makes the role closer to a part-time head of SEO than an advisor.
Maybe you’ve hired writers.
Maybe you bought Ahrefs or Semrush, learned enough SEO to get started, and you’re already seeing some traffic.
But somehow everything still comes back to you.
You are still:
At some point, the problem stops being
“We need more content.”
It becomes
“We need someone experienced to own this.”
I use AI aggressively for research, briefs, analysis, internal linking, monitoring and other repeatable work.
But strategy, product understanding, prioritization, quality and accountability remain human-led.
I become the senior owner of your organic-growth function.
I don’t hand you a strategy deck and ask your team to figure out the rest. I work inside the business as your Fractional SEO & AI Search Lead and take responsibility for keeping organic growth moving.
What to pursue, what to stop and where we have the best chance of winning.
Build visibility across traditional search and emerging AI discovery.
Turn commercial opportunities into clear, executable briefs.
Lead the writers, editors or agency resources required to ship the work.
Improve existing assets, internal linking and conversion opportunities.
Connect organic performance to signups, pipeline and the decisions we should make next.
Refresh pages close to winning, recover declining content and improve pages getting traffic but few customers.
Alternatives, comparisons, use cases and solution pages tied directly to buying decisions.
Briefs, writers, revisions, quality control and publishing workflow.
Internal linking, AI visibility and ongoing experimentation that help the right pages get found.
From position 48 to Google’s AI Overview in 48 hours.
I rebuilt a dormant 2021 post on my agency’s blog with five structural changes. Within 48 hours it reached page one for its main keyword and was cited by Google’s AI Overview, Perplexity and Gemini.
Average position went from 48.1 to 17.3. Read the playbook (opens in a new tab)
We don’t optimize for content volume.
We optimize for the work most likely to create customers.
Days 1–7
Product. ICP. Customers. Existing performance. Current team. Google and AI-search baseline.
OutcomeI understand the business well enough to stop giving generic SEO advice.
Days 8–14
Existing leverage. Buyer-intent gaps. Conversion opportunities. Competitive wedges. Work we should stop doing.
OutcomeWe know where organic investment should go first.
Days 15–30
Priority refreshes, briefs, internal linking, content production and workflow improvements start moving.
OutcomeThe strategy is being executed, not sitting in a document.
What you should be able to say on Day 30“Shehu has this.”
Months 2 and 3 are about running the system, building momentum and determining whether the economics justify greater investment.
At Day 90, we make one of four decisions:
I don’t believe in keeping companies on SEO retainers indefinitely because “SEO takes time.”
| Question | Fractional SEO lead | SEO agency | In-house hire | Freelancer |
|---|---|---|---|---|
| Who owns the strategy | I do, directly | An account lead | Your hire, once you find them | Usually you |
| Who does the work | Your team, writers or agency, led by me | The agency’s team | Your hire and whoever they need | The freelancer |
| Who answers for results | Me | The agency, on their scope | Your hire | You |
| Time to start | Week one | After onboarding | After a hiring process | Fast |
| Best when | You need senior ownership before you need a full-time head of SEO | You want a team to produce the work and someone to steer it | SEO needs 40 hours a week of senior attention | You know exactly what you need made |
Copysmith
553%
growth in monthly organic signups
5293,457/monthin 8 months
Organic search became the company’s largest acquisition channel.
The strategy shifted away from generic traffic generation toward buyer-intent acquisition.
Read the Copysmith case study (opens in a new tab)OneCal
291%
growth in monthly organic clicks
8,00031,300/monthin roughly five months
We started by improving existing content before scaling new production.
OneCal also became the first recommendation in Google’s AI Overview for “calendar sync.”
Read the OneCal case study (opens in a new tab)SweetProcess
1,000+
organic product signups every month
Stronger months exceeded 1,500. Hundreds became paying customers.
The work covered strategy, briefs, optimization, internal linking, team management and conversion measurement.
Read the SweetProcess case study (opens in a new tab)
I’ve already run the kind of function I’m asking you to hire me to own.
I’m also the founder of Your Content Mart (opens in a new tab), where I’ve built and managed the operational side of SaaS SEO at scale.
This engagement is deliberately different:
You work directly with me.
No junior account-manager handoff.
Specialist contributors can increase execution capacity, but strategy, priorities, quality and accountability stay with me.
Agency operating experience. Direct operator access.
Maximum 3 active fractional engagements.
Expect one focused weekly working session, a deeper monthly review and async collaboration when decisions actually require you.
I come to you with what shipped, what changed, what we learned, what happens next and what I genuinely need from you.
Have good writers? I’ll lead them.
Already have an agency or marketer? I can work with them.
Have nobody? I can help build the lean execution layer we need.
The objective is senior ownership, not replacing people who are already doing good work.
$3,500/month
Initial engagement: 90 days.
Then month-to-month.
Maximum 3 active fractional engagements.
By Day 30, you will have a prioritized roadmap, measurement baseline, working execution pipeline and priority initiatives moving. If those things aren’t in place, I continue working at no additional fee until they are.
If I conclude during Month 1 that organic discovery is materially weaker as an opportunity than we reasonably expected, I’ll tell you rather than asking you to fund a weak thesis.
We look at product signups, demos and pipeline first, then the search and operating metrics that explain them. Every monthly review answers: what shipped, what changed, what created value, what we learned, what happens next.
No ranking guarantees.No fake revenue promises.No “we just need another six months.”
See If We’re a FitDone for you
SEO Off Your Plate
I run your SEO and AI search. You approve pages in about 30 minutes a month.
$1,500/month founding price
One call
SEO Power Hour
One hour on your SEO or AI search problem. You leave with an action list.
$100
A fractional SEO consultant owns organic growth part time. They set the strategy, decide what to publish and fix, write the briefs, lead the people doing the work and report on signups and pipeline. In my engagements that includes AI search.
Mine is $3,500 a month. The first engagement is 90 days, then it runs month to month.
Published fractional SEO retainers run from about $2,000 to $7,000 a month, depending on seniority and scope.
I don’t sell hours. You get senior ownership of the channel: one weekly working session, a deeper monthly review and async help when a decision needs you. The roadmap sets the pace, not a timesheet.
You work with me directly. There is no account manager and no junior handoff. I own the strategy and the outcome, and I can lead an agency you already have.
No. I own strategy, briefs, optimization, quality and execution management. Your existing writers can execute, or I can help assemble the lean team required.
That’s fine. If they’re good, I can work with them. My role is senior ownership inside the business, not replacing every existing provider.
Yes. The first-week baseline covers Google and AI search, and one roadmap covers both. Same pages, same priorities.
Work starts immediately. By Day 30, the operating transformation should be clear and priority initiatives should be shipping. Search outcomes depend on existing authority, competition, demand and implementation speed. The first 90 days are designed to determine whether the channel deserves continued investment.
No. Nobody credible can. I guarantee the parts I control: ownership, strategy, quality, execution cadence, measurement and operating progress.
We make one of four decisions: scale, continue selectively, transition in-house or stop. After that it runs month to month.
Sometimes you should. Fractional makes sense when the business needs senior ownership before it needs 40 hours a week of senior SEO leadership. If a full-time hire later becomes the right decision, I can help transition the function in-house.
If organic growth matters to the business but still depends too heavily on you, let’s see whether I’m the right person to take ownership of it.
30-minute conversation.No free-audit bait.No giant proposal unless there’s a genuine fit.