Shehu AbdulGaniy

B2B SaaS SEO, GEO and content operations agency

• Own strategy and execution across customer research, technical SEO, SERP analysis, content briefs, product-led and commercial-intent content, on-page optimization, internal linking, redirects, migrations and conversion improvement.
• Built distributed delivery systems spanning writers, editors, proofreaders, designers and operations contributors; hired and managed 10+ team members and contractors, including a content manager responsible for client delivery.
• Created a paid SEO internship that trained five writers and produced reusable briefs, SOPs and review standards; shifted the agency toward AI search and built the AI Visibility Audit, LinkForge and Content Brief Generator for live client work.

AI copywriting software

• Diagnosed an overreliance on paid acquisition and low-intent topics; interviewed marketing and support leaders, then rebuilt the strategy around comparison, alternative and use-case content aligned with product value and purchase intent.
• Grew monthly organic signups from 529 to 3,457 in eight months, lifted conversion from 13.2% to 23.7% and raised organic’s share of total signups from 30% to 48%, making it the largest acquisition channel.

Bootstrapped calendar sync software

• Prioritized existing-content improvements and jobs-to-be-done topics for a small company competing against VC-backed incumbents.
• Grew monthly organic clicks from 8,000 to 31,300 in five months, with impressions rising from roughly one million to more than four million; earned the first recommendation in Google’s AI Overview for “calendar sync”.

Process documentation and SOP software

• Led a 14-step content workflow across 20+ contributors, including writers, editors, proofreaders, designers and operations specialists, coordinating assignments and quality control through Basecamp and Google Sheets.
• Directed the publication and optimization of 140+ articles in ten months, contributing to 10,000+ user signups and 300+ new paying customers.
• Translated software and workflow concepts into clear how-to, SOP, template, comparison and product-led content for non-technical buyers; one article sustained a 20% reader-to-signup conversion rate for more than two years.

SEO software and education platform

• Wrote research-led content for marketers and technical SEO practitioners; “7 Emerging Technologies in SEO and Their Applications” ranked #8 among Moz’s 25 most-read posts of 2021.

Evaluates how brands appear when buyers ask AI assistants which product to choose.

• Infers category and competitors from a domain, generates buyer-intent prompts, runs them across multiple AI engines and scores share of voice. Built with Claude Code and the Claude, OpenAI, Perplexity and Gemini APIs, DataForSEO, Supabase and Vercel.

Reduced a two-to-three-hour manual research process to under ten minutes.

• Builds client knowledge bases and editable briefs covering SERP analysis, competitor gaps, structure, product and case-study placement, links and SEO data; proved the workflow on live client work before expanding automation.

Automates internal-link discovery while keeping publication decisions with an editor.

• Indexes a site, finds unlinked contextual mentions and proposes exact placements or a reviewable supporting paragraph; connects recommendations to WordPress so an editor approves every change.